The Tokyo 2020 Olympics provided unexpected opportunities for local artisans and small businesses. With fewer international tourists due to the pandemic, there was a shift towards supporting local products and experiences. Small businesses and artisans who adapted their offerings to appeal to local customers were able to find a niche market. For example, traditional crafts and locally produced goods gained popularity as souvenirs and gifts, helping these businesses to stay afloat during challenging times. Additionally, local food producers and restaurants received support through initiatives that encouraged residents to explore and support their communities. The focus on local products and experiences not only supported small businesses during the Olympics but also fostered a sense of community and pride in local craftsmanship. This trend has the potential to continue, as residents and visitors alike recognize the value and uniqueness of local goods. The support for local artisans and small businesses during the Tokyo 2020 Olympics highlighted the resilience and adaptability of these entrepreneurs, showcasing their ability to thrive in challenging circumstances and contribute to the local economy.